Eoin Murphy – Cheif of Banter


My name is Eoin Murphy and I am here to make health and fitness as rewarding, enjoyable and fun as I possibly can for you. Your experience in and with EMF is my priority and I aim to make it out of this world.

I have been lucky enough to work and train in gyms all over the world and be coached and mentored by some of the best trainers on this earth. Cork Institute of Technology was kind enough to give me two degrees and Cardiff Metropolitan was even kinder in giving me a Masters in Sports Science.

However, that is only worth something if I can help you. Hense, results driven and banter based is how we achieve greatness down EMF way.

I do love lifting weights, boxing and general tomfoolery. If you don’t, that’s totally cool. It is up to me to find a way to fit fitness into your life. If you are in front of me in EMF you have already achieved one of the hardest parts of any endeavor, asking for help. I appreciate it and am forever grateful for you putting your trust in me and EMF. It won’t always be easy but that’s a good thing. Most things that are worthwhile require a little graft, a bottle of elbow grease and a whole lot of fun.

I find only one of two things will happen for you when working with me. Either you achieve everything you set out to and have a wonderful, magical and error-free time or you simply have underestimated the work required and overestimated the resources you have to dedicate to that goal. Either outcome is a win for you because you learn about yourself in both.

If the goal posts change over time I am with you every step of the way to help you with whatever goals you may have from your training and nutrition.




  • MSc Strength and Conditioning, Cardiff Metropolitan University 2015.
  • Bachelor of Business (Honours), Cork Institute of Technology, 2012.
  • Bachelor of Recreation and Leisure Management, Cork Institute of Technology, 2011.
  • ITEC Sports Injury and Rehabilitation massage therapist.
  • EHFA Personal trainer certification.
  • 11 years’ experience working as a personal trainer helping folk be the best version of themselves.
  • Jameson Master Whiskey Taster, Jameson Distillery Midelton 2018. 




Philip Connolly – Duke of High Jinks


My mission is to inspire change, provide direction and live a fulfilling life.

I have played sports or done some sort of physical activity my whole life. I was always the jack of all trades and the master of none in nearly everything I did, but I decided to change that.

I first got into the area of personal training because I knew I wanted to help people. Now, not only do I want to help, but I want to help others improve, grow, adapt and get stronger. With all my years of training, I found that there is no right or wrong answer. There’s no plan that fits all. It’s a collection of strategies and lifestyle changes that are arranged to suit a person’s differences and needs. I’m still learning in this field and I think I always will be. If you ask me a question that I don’t know the answer to, I’ll research it and learn it for you.

I admire anyone who wants to start a journey of self-improvement. Maybe you don’t know how to start, or maybe you’re afraid to start. That’s where I come in. I’m here to help because I love to help. Your goals may not be easy to achieve. However, all you have to do is take one step or do one thing everyday day that helps you towards that goal. Before you know it, you’re successful. You just have to put your mind to it.

You see people pushing the beliefs of what they thought possible every day. You can too. So do it with me.

“Whether you think you can or you think you can’t, you’re right”.




  • Bachelor of Business (Honours), Cork Institute of Technology 2014
  • Bachelor of Business in Recreation and Leisure Management, Cork Institute of Technology 2013
  • EHFA Personal Trainer certified
  • Reebok University certificate of attendance
  • TRX Suspension Trainer certified
  • Diploma in Holistic massage



Dean Sheehan – Count of Craic


My goal is to guide and help the everyday person on how fun and impactful training can be to their lives.

For as long as I can remember I’ve been mad about sports. I’ve played football for years, in 2012 I dove into weight training and I’ve never looked back. Normal was always boring to me. That’s why I was always drawn to physical activity; there’s so many different activities, movements and exercises out there that I knew there was something for everyone and I felt like that’s where I could excel.

There is something special about training with individuals of all ages. I’ve been fortunate enough to work, coach and train with people from the ages of 5 to 65, all with their own unique backgrounds. I love that I have the opportunity to work with such a wide range of wonderful people. Everyone deserves a place to train and feel good; it’s my job to help you feel welcomed, comfortable and positive about exercise. Once you take that first step and ask for help, it’s the hardest part done. That’s when the fun and banter starts 🙂

The hardest part with anything is getting started but with the support of all the EMF coaches and members it makes things 100 times easier. The community here is outstanding. Lifting & Laughing to me means much so more than a gym with jokes. EMF is a fun family focused gym with a huge sense of community. All shapes and sizes are welcomed with open arms and there’s never any reason why someone can’t enjoy the gym environment.

“You’ll always regret the chances you didn’t take more than the ones you did”.




  • Bachelor of Business in Recreation and Leisure Management, Cork Institute of Technology 2019
  • Certificate in Exercise & Sports Performance, CSN 2016
  • NCEF Gym Instructor certified, University of Limerick 2016
  • REPS Ireland Personal Trainer certified
  • Kick-start level 1 & 2
  • ITEC Diploma in Holistic massage


Brid Long – The Fountain of knowledge


From the moment I stepped foot in EMF I was made feel right at home. I haven’t been a part of the EMF team for long, but the members and staff made me feel like one of them right from the beginning and this really stood out to me.

It means being a part of a unique team. A community where everyone who is willing is welcome, a place where people come for the lifting and stay for the laughing. Whether you’re coming in to just zone out from the rest of the world for an hour, for a chat or to smash some PB’s, there’s a place for everyone in EMF.

I said it from the beginning that this gym is like no other. I count myself lucky to be a coach in a facility that is putting a massively positive dent on the health industry.
From watching members smash reps on the (Siobhan McDonnell favorite) deadlift to helping children as young as 8 years old with a range of abilities to improve their lives, I have enjoyed every moment so far and I look forward to plenty more!

With the support and encouragement of Dean, the knowledge of the wise Phil combined with Eoins hilarious and well rehearsed jokes/extensive beer knowledge, anything is possible in this community where everyone plays a part.
Team EMF Lifting & Laughing, thank you for welcoming me with open arms!



  • Currently completing her MSc in Physiotherapy in UCC
  • Bachelor of Business in Recreation and Leisure Management, Cork Institute of Technology 2018
  • NCEF Gym Instructor certified
  • REPS Ireland Personal Trainer certified
  • ITEC Diploma in Holistic massage and Sport massage